PACING WITH ROI: BUDGET ALLOCATION IN SPONSORED SEARCH
Abd-Elmagid, M. A., et. al. @ AMDS 2026
Sponsored search is a core revenue engine for online marketplaces, where ad slots are sold
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MITIGATING POSITION BIAS IN CLICK PREDICTOR MODELS: A NOVEL DOWNSAMPLING APPROACH FOR ENHANCED ACCURACY AND EFFICIENCY
Nguyen, H., et. al. @ AdKDD 2025
In the rapidly evolving landscape of digital information retrieval and online advertising -
OPTIMIZATION-BASED BUDGET PACING IN EBAY SPONSORED SEARCH
Chen, Q., et. al. @ TheWebConf 2024
In online platforms like eBay, sponsored search advertising has … -
PRACTICAL BUDGET PACING ALGORITHMS AND SIMULATION TEST BED FOR EBAY MARKETPLACE SPONSORED SEARCH
Nguyen, H., et. al. @ AdKDD 2023
Sponsored search program in online marketplaces is routinely offer -
EXTREME MULTI-LABEL CLASSIFICATION FOR AD TARGETING USING FACTORIZATION MACHINES
Pavlovski, M., et. al. @ KDD 2023
Advertising platforms have a growing need for improving prediction quality, as missing out on ad -
EFFICIENT DEEP DISTRIBUTION NETWORK FOR BID SHADING IN FIRST-PRICE AUCTIONS
Zhou, T., et. al. @ KDD 2021
Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted -
PROSPECTIVE MODELING OF USERS FOR ONLINE DISPLAY ADVERTISING VIA DEEP TIME-AWARE MODEL
Gligorijevic, Dj., et. al. @ CIKM 2020
Prospective display advertising poses a particular challenge for large advertising platforms. -
BID SHADING IN THE BRAVE NEW WORLD OF FIRST-PRICE AUCTIONS
Gligorijevic, Dj., et. al. @ CIKM 2020
Online auctions play a central role in online advertising, and are one of the main reasons for the industry’s scalability and growth. -
BID SHADING BY AUCTION CLEARING PRICE PREDICTION AND FAST SURPLUS MAXIMIZATION SEARCH
Pan, S., et. al. @ KDD-AdKDD 2020
This paper describes a new win-rate based bid shading algorithm (WR) that does not rely on the minimum -
TIME-AWARE USER EMBEDDINGS AS A SERVICE
Pavlovski, M., et. al. @ KDD 2020
Digital media companies typically collect rich data in the form of sequences of online user activities.
